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SCAD impact: $386 million in 2012
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Savannah, Georgia — September 13, 2013 — The Savannah College of Art and Design today released the results of an independent study conducted to analyze the economic impact of the university on the Savannah metropolitan area.* Further information on SCAD’s economic impact on the greater Georgia area is forthcoming.

The study conducted by the economic development consulting firm, Appleseed, revealed that in 2012 the university:

· created a total economic impact on Savannah of $386 million

· generated 4,413 jobs

· accounted for $179 million in wages

· drove $88 million in student spending locally

· attracted more than 126,000 visitors into the area.

“SCAD’s impact on the local economy is particularly noteworthy in that, like Harvard in Cambridge, Mass. and Notre Dame in South Bend, Ind., SCAD draws the great majority of its students, and a very high percentage of its revenues, from outside the Savannah area,” said Hugh O’Neill, President of Appleseed.

“At the same time, most of the money SCAD derives from these external sources is spent in the Savannah area, generating jobs and income both at SCAD itself and throughout the local economy — jobs and income that in SCAD’s absence, would probably not have come to Savannah.”

“For more than three decades, the City of Savannah and SCAD have worked side by side and seen the city blossom,” said Savannah Mayor Edna Jackson. “SCAD has breathed new life into long abandoned buildings, all while remaining respectful of Savannah’s history, people and neighborhoods. This has been a true partnership that has led to the revitalization of downtown Savannah and the larger Savannah community.”